Nutrition & Fitness, Inc. (dba NFI Consumer Products) is an innovative consumer products company that manufactures, markets, and distributes several brands of nutritional supplements in the Health and Beauty Care Category. NFI’s focus has evolved from researching, developing and marketing a broad array of pain, diet and mineral products to the management of its portfolio of quality over-the-counter (“OTC”) consumer brands.  NFI’s products are distributed throughout the United States, primarily through mass merchandise retailers, supermarkets and mass drug stores.  The company currently distributes product lines through more than 75 retailers representing over 35,000 retail outlets.   NFI offers such brands as Blue-Emu®, Barefoot Coral Calcium Complete^TM, Transdermis ^TM Scar Therapy, and Resvinatrol Complete ^TM.   Other brands in NFI’s product stable include Fat Solutions ^TM, Metaboloss ^TM, Performaflex ^TM, Block & Bind®, Brazilian Body Shot^TM, Ume Skin Care ^TM, Restrictical ^TM, 8 Hour Sleep ^TM,  HoodiaMax ^TM, Code Red IGNITE ^TM, HerbaLean ^TM, EnergyFIZZ ^TM, DietFIZZ ^TM, Barefoot Super D3 ^TM, SinuFREE ^TM, and Aller-G-Free ^TM.

NFI is a privately held company and was founded in North Carolina in 1988.  The company is owned by Richard Guy, Larry Chriscoe, and Betsy Horner.  It is headquartered in Fayetteville, North Carolina. The company’s first official site was a 20 x 20 foot garage.  Its corporate headquarters is now a 52,000 sq. ft. facility that offers 27,000 sq. ft. of warehouse space with five loading docks, 13,000 sq. ft. of office space and another 12,000 sq. ft. of rental property. 

NFI believes in the importance of being a corporate citizen. The NFI Charitable Fund reflects NFI’s longstanding commitment to giving back to the community.  The NFI Charitable Fund provides donations to charities and events on the local, state and national levels through giving of both time and money.